While some future food leaders like Pat Brown don’t believe the economics of cultured meat make sense, longtime investor and entrepreneur Jim Mellon thinks exactly the opposite.
In fact, Mellon thinks that in the future, cultured meat will be more affordable than both factory farmed and the plant-based alternatives.
“The price of plant-based foods has been coming down – Impossible has just lowered its price by 20% in the US – but there is a limit to that,” said Mellon, whom I recently interviewed for The Food Tech Show podcast. “I think you’ll get parity [with traditionally produced meat], possibly in 18 months time, with some of the plant based foods. But I don’t think it’s going to go a lot below that.”