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Moo’s Law


Moo’s Law is the latest title from successful investor Jim Mellon to help readers understand the investment landscape in cultivated meat. As this is a rapidly growing industry with new companies popping up and new technology being developed each month, we will endeavour to provide regular updates on this page. Check back in to find articles on the most exciting new tech breakthroughs and press releases on the financials of some of the largest companies featured in Moo’s Law™.
Jim Mellon for CapX: “We need to talk about our food supply”

We are on the brink of a New Agrarian Revolution that will transform the global food system. My new book, Moo’s Law: An Investor’s Guide to the New Agrarian Revolution, sets out why modern intensive farming needs to be overhauled, and…...

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New York Times: The Ugly Secrets Behind the Costco Chicken

Probably like many of you, I think of Costco as an enlightened company exemplifying capitalism that works. One ranking listed it as the No. 1 company to work at in terms of pay and benefits — a prime example of a business that is…...

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The Isle of Man Examiner: interview with Jim Mellon

Billionaire entrepreneur and island resident Jim Mellon believes the Isle of Man could lead the way in an ’amazing new industry’ which has implications for the future of agriculture and the food industry. The investor and author told Business News:…...

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Jim Mellon on Building Impact Companies

Watch Jim Mellon's interview with GSV Startup Bootcamp. (Section on Moo's Law begins 19:10.)...

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Moo’s Law in the Financial Times: “Investing in a slice of the non-meat future”

David Stevenson features Jim Mellon and Moo's Law in his investigation of the alternative protein sector....

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Moo’s Law discussed on the Vegan Curious podcast (Minor Figures interview, what’s the future for Oatly, lab processed meat dissected and the Veganuary backlash)

Discussion of Moo's Law book begins at 23:18...

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Longevity Tech interviews Jim Mellon: “We are what we eat”

Getting time with a busy person like Jim Mellon is tricky and when your time arrives you need to be ready – armed with questions after a speed read of his new book, Moo’s Law: An Investor’s Guide to the New Agrarian Revolution,…...

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TransitionEarth: Moo’s Law author Jim Mellon on why 2020 will be a watershed year for cultured meat

Over the next twelve months you can expect to hear a lot of talk about lab processed, or cultured meat with 2021  set to be a watershed year for the technology for a number of reasons. The first cultured meat…...

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Jim Mellon on the Brave New Meat podcast

Investor and author Jim Mellon talks one-on-one with Doug Grant, host of the Brave New Meat podcast, to discuss his new book, Moo’s Law, and the investment opportunity in cultivated meat....

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Isle of Man Today: “Talking point: Future of lab-grown meat”

Now here’s a question for all you farmers. Would you prefer to be trudging round muddy fields in all weathers to tend your livestock or sitting, cosy and warm indoors, monitoring a bioreactor? That’s not such a ridiculous question as…...

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Protein Report: How, Why and When Clean Agriculture Will Take Over the World

This is an excerpt from Moo’s Law: An Investor’s Guide to the New Agrarian Revolution, the latest book by investor and entrepreneur Jim Mellon. The book is available via Harriman House and Amazon. For further information, visit mooslawbook.com. The confluence of the…...

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The Master Investor Review: Moo’s Law

Richard Gill, CFA, reviews Jim Mellon’s latest book, which explains how world agriculture will be radically transformed by the advent of cultivated meat and plant based protein technology. Animal flesh has been part of our diets since before we were…...

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