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Moo’s Law


Moo’s Law is the latest title from successful investor Jim Mellon to help readers understand the investment landscape in cultivated meat. As this is a rapidly growing industry with new companies popping up and new technology being developed each month, we will endeavour to provide regular updates on this page. Check back in to find articles on the most exciting new tech breakthroughs and press releases on the financials of some of the largest companies featured in Moo’s Law™.
Protein Report: How, Why and When Clean Agriculture Will Take Over the World

This is an excerpt from Moo’s Law: An Investor’s Guide to the New Agrarian Revolution, the latest book by investor and entrepreneur Jim Mellon. The book is available via Harriman House and Amazon. For further information, visit mooslawbook.com. The confluence of the…...

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The Master Investor Review: Moo’s Law

Richard Gill, CFA, reviews Jim Mellon’s latest book, which explains how world agriculture will be radically transformed by the advent of cultivated meat and plant based protein technology. Animal flesh has been part of our diets since before we were…...

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Webinar: THE AGRARIAN REVOLUTION: OPPORTUNITIES IN ALTERNATIVE PROTEINS

On 4th March 2021, Jim Mellon will be speaking to industry leaders in cellular agriculture in an online webinar. To sign up, visit https://events.masterinvestor.co.uk/events/the-agrarian-revolution-opportunities-in-alternative-proteins/...

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The slab from the lab – is meat cultured from cells the future (or end) of farming?

Graham Stewart from The Critic magazine interviews Jim about his new book, Moo's Law....

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Moo’s Law Virtual Book Launch

On 21st January, Jim Mellon sat down with Lou Cooperhouse (CEO, BlueNalu) and Mark Post (CSO, Mosa Meat) to launch Moo's Law. The recording of the event is now available on YouTube....

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BlueNalu gets $60M in debt financing to bring cell-based seafood to the US this year

Cell-based seafood isn't available to consumers anywhere just yet, but with $60 million in debt financing announced this week, BlueNalu CEO Lou Cooperhouse said the table is set for that to change by the end of the year. The funds, which represent…...

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Veganism goes haute cuisine

ONA, a small restaurant in Arès, a city near Bordeaux, has achieved every chef’s dream: it has won a Michelin star. What marks it out from all the other establishments to have won the award is that it is the…...

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VIRTUAL BOOK LAUNCH: 21st January: Jim Mellon, Lou Cooperhouse, Mark Post.

Click here to join this free webinar on 21st January. Jim Mellon will be talking to Mosa Meat's Mark Post and BlueNalu's Lou Cooperhouse about "How Cell-Based Meat Will Change the World."...

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MITSUBISHI TO BRING CULTURED MEAT ACROSS JAPAN

Slaughter-free meat will be manufactured and distributed across Japan thanks to a partnership between Israel-based cellular agriculture startup Aleph Farms and the Mitsubishi Corporation’s Food Industry Group. Under a Memorandum of Understanding (MoU) agreement signed this month, Aleph Farms will provide its BioFarm manufacturing…...

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LIVEKINDLY Collective Expands Its Brand Portfolio With the Acquisition of Iceland Foods’ No Meat

LONDON--(BUSINESS WIRE)--LIVEKINDLY Collective, a collection of heritage and start-up brands on track to become one of the world’s largest plant-based food companies, today announced the acquisition of No Meat, Iceland Foods’ vegan meat alternative company. With this transaction, LIVEKINDLY Collective underlines…...

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Eat Just Serves Cultured Meat To Diners At 1880 Restaurant Singapore In A World First

Just days after announcing that it has made the world’s first-ever commercial sale of cell-based meat for human consumption to 1880 restaurant in Singapore, Eat Just recently invited guests taste the brand’s cultured meat, marking a historic moment for the future of food and…...

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Big Idea Ventures talks future proteins: From clean meat to bio-fermentation and plant-based

Big Idea Ventures is welcoming a second cohort of start-ups to its New Protein Fund accelerator. From cellular agriculture, to bio-fermentation and plant-based innovation, Managing Partner Andrew Ive shares his thoughts on building a more sustainable food system....

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