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Moo’s Law


Moo’s Law is the latest title from successful investor Jim Mellon to help readers understand the investment landscape in cultivated meat. As this is a rapidly growing industry with new companies popping up and new technology being developed each month, we will endeavour to provide regular updates on this page. Check back in to find articles on the most exciting new tech breakthroughs and press releases on the financials of some of the largest companies featured in Moo’s Law™.
Supertrends interviews Jim Mellon

The title of Jim Mellon’s new book on the cultured meat business – “Moo’s Law” ­– really says it all: He wrote his “investor’s guide to the new agrarian revolution” because he believes that the trajectory of pricing in this…...

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Jim Mellon for Jewish Business News: “Israel & The Agrarian Revolution”

Israel is at the forefront of the ‘New Agrarian Revolution’. The same reasons why Israel’s life sciences and biotech sectors lead the world have also turbo-charged the nascent cellular agriculture sector. More and more people are waking up to the…...

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Jim Mellon for CapX: “We need to talk about our food supply”

We are on the brink of a New Agrarian Revolution that will transform the global food system. My new book, Moo’s Law: An Investor’s Guide to the New Agrarian Revolution, sets out why modern intensive farming needs to be overhauled, and…...

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New York Times: The Ugly Secrets Behind the Costco Chicken

Probably like many of you, I think of Costco as an enlightened company exemplifying capitalism that works. One ranking listed it as the No. 1 company to work at in terms of pay and benefits — a prime example of a business that is…...

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The Isle of Man Examiner: interview with Jim Mellon

Billionaire entrepreneur and island resident Jim Mellon believes the Isle of Man could lead the way in an ’amazing new industry’ which has implications for the future of agriculture and the food industry. The investor and author told Business News:…...

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Jim Mellon on Building Impact Companies

Watch Jim Mellon's interview with GSV Startup Bootcamp. (Section on Moo's Law begins 19:10.)...

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Moo’s Law in the Financial Times: “Investing in a slice of the non-meat future”

David Stevenson features Jim Mellon and Moo's Law in his investigation of the alternative protein sector....

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Moo’s Law discussed on the Vegan Curious podcast (Minor Figures interview, what’s the future for Oatly, lab processed meat dissected and the Veganuary backlash)

Discussion of Moo's Law book begins at 23:18...

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Longevity Tech interviews Jim Mellon: “We are what we eat”

Getting time with a busy person like Jim Mellon is tricky and when your time arrives you need to be ready – armed with questions after a speed read of his new book, Moo’s Law: An Investor’s Guide to the New Agrarian Revolution,…...

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TransitionEarth: Moo’s Law author Jim Mellon on why 2020 will be a watershed year for cultured meat

Over the next twelve months you can expect to hear a lot of talk about lab processed, or cultured meat with 2021  set to be a watershed year for the technology for a number of reasons. The first cultured meat…...

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Jim Mellon on the Brave New Meat podcast

Investor and author Jim Mellon talks one-on-one with Doug Grant, host of the Brave New Meat podcast, to discuss his new book, Moo’s Law, and the investment opportunity in cultivated meat....

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Isle of Man Today: “Talking point: Future of lab-grown meat”

Now here’s a question for all you farmers. Would you prefer to be trudging round muddy fields in all weathers to tend your livestock or sitting, cosy and warm indoors, monitoring a bioreactor? That’s not such a ridiculous question as…...

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