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Moo’s Law


Moo’s Law is the latest title from successful investor Jim Mellon to help readers understand the investment landscape in cultivated meat. As this is a rapidly growing industry with new companies popping up and new technology being developed each month, we will endeavour to provide regular updates on this page. Check back in to find articles on the most exciting new tech breakthroughs and press releases on the financials of some of the largest companies featured in Moo’s Law™.
Daily Telegraph: The hunt for the holy grail of fake meat: a plant-based steak that tastes like the real thing

When Neil Nugent boarded a plane to San Francisco to test a range of plant-based burgers that “bleed” like the real thing, he was more than a little sceptical. The post Daily Telegraph: The hunt for the holy grail of…...

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Financial Times article features Jim Mellon & Agronomics

The FT’s Emiko Terazono reports on agri-tech companies racing to tap public markets. The post Financial Times article features Jim Mellon & Agronomics appeared first on Moo's Law....

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LISTEN: Jim Mellon on “Can I Ask You A Personal Question?” podcast

Candid, concise and personal interviews with successful entrepreneurs and leaders – in the time it takes you to drink a cup of tea. The post LISTEN: Jim Mellon on “Can I Ask You A Personal Question?” podcast appeared first on…...

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Moo’s Law mentioned in Isle of Man Today

Two pals put their time to good use during lockdown. Josh Parker and Ali Brierley came up with a business plan for their vegan food delivery service. They believe their business, called Veg and Vitality, is the island’s first 100%…...

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Jim Mellon interviewed by Sentient Media’s Mikko Jarvenpaa

The agriculture industry’s economic landscape is changing—and fast. Jim Mellon’s new book, Moo’s Law, helps readers understand the quickly evolving investment landscape in cultivated and plant-based proteins. Recently, he sat down with Sentient Media Founder Mikko Jarvenpaa to unpack the alternative…...

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The Spoon: Here’s What Needs to Happen for Cultivated Meat To Hit Price Parity in 5 Years

After his recent interview with Jim Mellon, The Spoon’s Michael Wolf considers the future of cultivated meat. The post The Spoon: Here’s What Needs to Happen for Cultivated Meat To Hit Price Parity in 5 Years appeared first on Moo's…...

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REGISTER: Jim Mellon at the Institute of Economic Affairs

On 23rd March, Jim Mellon will discuss Moo’s Law with the IEA’s Mark Littlewood. Click here to register! The post REGISTER: Jim Mellon at the Institute of Economic Affairs appeared first on Moo's Law....

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WATCH: Jim Mellon & Jeremy Coller at “The Agrarian Revolution” webinar

This is a recording of Master Investor’s live webinar on 4th March about opportunities in alternative proteins. The post WATCH: Jim Mellon & Jeremy Coller at “The Agrarian Revolution” webinar appeared first on Moo's Law.[video src="https://youtu.be/o4E9eQbHUhU"]...

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REGISTER: Jim Mellon at the Institute of Economic Affairs

On 23rd March, Jim Mellon will discuss Moo’s Law with the IEA’s Mark Littlewood. Click here to register! The post REGISTER: Jim Mellon at the Institute of Economic Affairs appeared first on Moo's Law....

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New York Times: Is the Burger Nearing Extinction?

I liked my patties thin and then I liked them thick. There was the Cheddar period, followed by the Roquefort interregnum. Sesame-seedbuns gave way to English muffins as ketchup traded places with special sauce or even, God help me, guacamole,…...

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The Spoon interviews Jim Mellon

While some future food leaders like Pat Brown don’t believe the economics of cultured meat make sense, longtime investor and entrepreneur Jim Mellon thinks exactly the opposite. In fact, Mellon thinks that in the future, cultured meat will be more affordable than…...

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Jim Mellon & Juvenescence featured in fDi Intelligence article on longevity

For Aubrey de Grey, the best known longevity thought leader and chief science officer of the Silicon Valley-based SENS Research Foundation, Covid-19 has made the case clear: we must make elderly people in our populations more resilient. “It is completely…...

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