Agronomics Icon

Moo’s Law


Moo’s Law is the latest title from successful investor Jim Mellon to help readers understand the investment landscape in cultivated meat. As this is a rapidly growing industry with new companies popping up and new technology being developed each month, we will endeavour to provide regular updates on this page. Check back in to find articles on the most exciting new tech breakthroughs and press releases on the financials of some of the largest companies featured in Moo’s Law™.
A nation of animal lovers? Dream on

“Britain prides itself on being a nation of animal lovers,” says The Times. But while we lavish attention on our pets, we allow far too much cruelty to be inflicted on farm animals. Last week’s horrific footage of a farmworker…...

Find out more
Lab-grown chicken start-up slashes production costs

Israel’s Future Meat pulls forward timetable for reaching price parity with real poultry The post Lab-grown chicken start-up slashes production costs appeared first on Moo's Law....

Find out more
Ocean trawling emits as much CO2 as global aviation, study finds

Researchers call for carbon-rich seabed to be left undisturbed The post Ocean trawling emits as much CO2 as global aviation, study finds appeared first on Moo's Law....

Find out more
First lab-grown ‘clean caviar’ created in the UK

The post First lab-grown ‘clean caviar’ created in the UK appeared first on Moo's Law....

Find out more
READ: Jim Mellon’s interview with Phil Newman, editor of Longevity Technology

Longevity, biotech, investment, sustainability and ethics: Jim Mellon’s new book, MOO’S LAW, addresses the opportunities and challenges of our need for protein. The post READ: Jim Mellon’s interview with Phil Newman, editor of Longevity Technology appeared first on Moo's Law....

Find out more
WATCH: Jim Mellon’s interview for Future Food Finance with David Stevenson

David Stevenson caught up with Jim Mellon back in January for a wide-ranging discussion of the whole future food space, with a particular focus on cellular, lab grown meat alternatives. The post WATCH: Jim Mellon’s interview for Future Food Finance…...

Find out more
LISTEN: Jim Mellon on the The Food Tech Show With Michael Wolf

Jim appeared on the podcast of Michael Wolf, executive editor of The Spoon, to discuss the economics of cultured meat. The post LISTEN: Jim Mellon on the The Food Tech Show With Michael Wolf appeared first on Moo's Law....

Find out more
Daily Telegraph: The hunt for the holy grail of fake meat: a plant-based steak that tastes like the real thing

When Neil Nugent boarded a plane to San Francisco to test a range of plant-based burgers that “bleed” like the real thing, he was more than a little sceptical. The post Daily Telegraph: The hunt for the holy grail of…...

Find out more
Financial Times article features Jim Mellon & Agronomics

The FT’s Emiko Terazono reports on agri-tech companies racing to tap public markets. The post Financial Times article features Jim Mellon & Agronomics appeared first on Moo's Law....

Find out more
LISTEN: Jim Mellon on “Can I Ask You A Personal Question?” podcast

Candid, concise and personal interviews with successful entrepreneurs and leaders – in the time it takes you to drink a cup of tea. The post LISTEN: Jim Mellon on “Can I Ask You A Personal Question?” podcast appeared first on…...

Find out more
The Spoon: Here’s What Needs to Happen for Cultivated Meat To Hit Price Parity in 5 Years

After his recent interview with Jim Mellon, The Spoon’s Michael Wolf considers the future of cultivated meat. The post The Spoon: Here’s What Needs to Happen for Cultivated Meat To Hit Price Parity in 5 Years appeared first on Moo's…...

Find out more
Jim Mellon interviewed by Sentient Media’s Mikko Jarvenpaa

The agriculture industry’s economic landscape is changing—and fast. Jim Mellon’s new book, Moo’s Law, helps readers understand the quickly evolving investment landscape in cultivated and plant-based proteins. Recently, he sat down with Sentient Media Founder Mikko Jarvenpaa to unpack the alternative…...

Find out more